What is the difference between starting a regular business and an internet business, one might wonder. Or what are the similarities between starting an internet business and starting a regular, live business. It may come as a surprise, but starting an online business or an internet business is not all that different from starting a concrete business
If you are looking to start an internet business, ask yourself the same question that literally every entrepreneur ever has asked themselves before starting a business without even changing the words, and that is ‘what is missing from the world that I could provide?’ It could be a product, a service, or even both! After all, it will be your business, so you will get to choose what you provide and what you don’t provide.
In order to ensure your business’s success, or atleast increase it’s chances of success (no offence), look around at your target audience and try to see what they’re looking for, and what would make their lives easier and cause convenience to them, and most of all, something they would want to buy, such as a special glass which produces juice and refreshing smoothies upon pouring only water in it, etc. If you have thought of such a product or service, your business idea is ready to see the light of the day
But even if it is not as fabulous as my business idea, you have to present your idea to your audience in an appropriate way. You will be needing a convincing and attention grabbing tagline plus you have to tell your audience what your product/service is about. Does it solve their daily life problems? Will it feel like a blessing to them? After a few sales, in order to gain their trust, you can add a few customer’s feedbacks and reviews and do it for sometime because let’s face it, you are an online business, and while people love to shop and receive online services as well, they are more likely to do all that with someone they trust, someone like a brand, and since you are new, people including your own audience will be vary of you. That is why making offers to your customers is so important because everyone knows no one can resist a good deal, even if it is from a company you have never bought stuff from before. And for the logical people who think it is unwise to order stuff or receive service from a company with whom you don’t have an experience, you can offer a warrantee. I mean come on, your first customers do deserve a warrantee atleast.
Now that you know what product or service you’re selling to the public and how to attract your audience, let’s discuss the thing that distinguishes your business from the business you can literally touch and feel: the website, or even the app of your business. A few things should be kept in mind while making the website and the app both. First of all, they should be user friendly. Let me say this in plain words for those of you who may not be very bright: not everyone’s computer skills are good, or even good enough. In fact, some people struggle to do basic tasks on their phones and computers therefore by making your website difficult and complex to use, you are just making yourself your company’s enemy. Second, if a person is visiting your website for the first time, they don’t know if it is user friendly or how it works, so all they will judge it by in the first few seconds is how it looks, if it doesn’t appeal to them and has an outdated, boring vibe to it, chances are they will get bored of it and find a website that more matches their vibe. So designing your website in a gender neutral way is extremely important as well if you want to make a sale. Tell me, would foodpanda really have made all those sales if it had not been for its website, with it listing all those restaurants as well as the food they deliver along with the pictures of the food they deliver? A person who had just eaten would be hungry all over again. Another thing that can be learned from the website or the app is that once you decide what to buy, it doesn’t spend an hour asking a million questions, you literally answer a few questions and the next thing you know, your food is on your way. One more thing you can do to attract customers to your website is by being customer friendly literally. Welcome them to your website, write a little introductory note, tell them how glad and honoured you feel to have them on your site, people love to be feel loved, even if a part of them knows it’s not actually true, and thank them for shopping from you. Once you make a customer feel loved and special and deliver a good product or service, feel assured that they will be coming back sooner or later
Then, the business could use pay per click advertising to get some traffic during the early days of its website. This could prove beneficial for the online company since traffic during the early days of the business could lead to sales which means that there will be an inflow of cash during the early days of the business as well.
Also, establish yourself on the media and on the internet. You are an internet business after all. Have a say on the on going matters, but only the ones that really matter, you don’t want to come off as too interested in gossip. Share and make videos and other content on useful stuff that might come in handy to people who might then become your customers because they are impressed by your knowledge or interest in external affairs.
Moreover, being an online or internet business, one very powerful tool you’ll have will be having your customers’ email and their permission to send them one. It means you as a brand can connect with them personally, maybe even become their best friend, and have a relationship that lasts a lifetime. You won’t even be spending a penny to make these sales, just well crafted emails to break down your customer’s walls till they finally cave and buy your product/use your service.
In addition to this, if you check up on your every customer and say things like you miss them and recommend some products to them, even the ones who haven’t shopped since their first time at your website might come running back to you. So there you have it, with these steps and just the right type of marketing, including viral marketing, there is no reason why your business shouldn’t be a success.
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