Imagine you’re out on a summer morning trying to get to work amidst all the chaos in your life. You believe that this is the one thing in your day that you cannot ruin and you think about arriving on time. When you get to your workplace though, as soon as you reach for the car door, it begins to pour down heavily and you are stick with but one way – to sit in the car and wait the rain out.
While you do that, you go over the allowed time limit for arrival and you ruin the one thing you were doing right, the entire day. Now, imagine you had an umbrella lying in your care in spare. You’d have automatically reached for it when it started raining and reached on time.
Umbrella Logo for You
You see, umbrellas immediately save your day and bring you happiness. If there is one thing that you should know, it is that nobody hates umbrellas. They are always a source of happiness and if you find something as good to turn into a logo design for your company, you should jump at that opportunity.
But creating a logo design, let alone a custom logo is not as easy as it seems. If you are going for a custom logo, you cannot go for those easy logos app that claim to turn anyone into a professional logo designer. Alas, if only it were true.
Custom Umbrella Logo
To really create a logo, you don’t just need to be a designer but also have significant insight into your business and its affiliate products and stakeholders. Otherwise, your logo is no good.
To get an insight into your brand, the very first thing that you think about is your won brand. You must think about your brand from the perspective of the consumer and think about the image that comes to your mind. If you think you want the customer to have that perspective, then you should work on strengthening if through a customize logo build around the same qualities otherwise you change your logo depending on what you want your logo to achieve.
Since it is the customers’ perspective that you really want, why not investigate the customers too. The customers are your biggest asset and knowing them well is the best decision you will ever take in your business. So, research who your customers is, what their age is, how they function in society, what social status they enjoy, what SEC they fall into, what they like and what they don’t like. With all these clear, you will have some real insight into what you can and cannot do with your logo in terms of its design and colors.
But that is not all. Think about who your competitors are and how their logo looks and how far it goes in terms of telling their stories. You can find new ways of telling your own brand’s story this way and get insight into the market’s acceptable designs.
The Final Design
Once you have all this research, reach out to a professional logo designer who can make a difference for your brand. Communicate what you want and try coming up with some rough sketches of what you want your design to look like. Once you present these ideas, the designer will help you clear out any no-gos for your design and create a beautiful custom logo that works for your business.