A logo is something that defines your brand about what you do and how you would make your customer understand your services. Depending on the type of brand a logo usually consists of a symbol or brand mark along with a tagline. It just seems like a group of Alphabets together drawn easily but when you start to draw it you realize this work is for creative’s only! Making a logo for your brand is easy but making a logo that creates impact in the minds of customers is not easy. Let’s have a look at the story of Google’s logo!
Success Story of Google:
Google is a company that has seen immense success in just a few years, and their colorful Google logo is a rich experience for the variety of online users. The company has also relied on various kinds of logos since it has been renamed. However, the Google logo that is now in fashion is one of the most famous logos on the internet today. The Google company also comprises of various kinds of modifications and humor, like cartoon modifications for holidays, the birthday of celebrities and famous people and important events. These unique designs have been done in part by Dennis Hwang and are known as Google Doodles. The Google logo design is one of the most colorful and innovative, ever-changing logos that is known to be adapted on a regular basis, and this logo has also gone through some significant alterations in the last two decades. Google has been known to decide on its logo rapidly, but this design has been redesigned several times.
The Google logo design went through some changes including concept logos in the year 1999.This included the logo that was designed in the Catull typeface, which featured a stylized target as well as the logo that features the interlocked O’s with an axis across them.
Google then decided that the more straightforward form was better. They decided to change the interlocked O’s to more straightforward O’s that was user-friendly and colorful which also resembles the Google logo of today. This new logo was a significant facelift, and this logo prevailed in the company till the year 2010 as the company felt that adding too much of design and flair would be a little restrictive.
They finally created the simple design which kept readability and professionalism intact. There are various color alterations. The shading and the texture of the letters were done in a bland way making sure that it is in lifting it from the page while giving it both weight and lightness. Though the fonts were solid, it had a delicate quality as well. The main reason behind the same is the ever-changing technology that has changed the way we interact with people and the internet. The new logo has been created to reflect the realities of life where we use more than just desktops and laptops.
The new Google logo has been aptly designed for an extensive collection of applications, PC’s, chrome books, as well as a variety of Smartphone’s. Google has been trying to make the logo look good on small screens with new and more straightforward letterings that make the letters easier to read and more distinct. The new logo also helps Google display a lower bandwidth connection. The new logo version has only 305 bytes, while the existing logo comprises of 14,000 bytes. The new Google custom logo design which is in use has a different colour pattern which has been amended time, and again. Their logos never go out of fashion and they will always be ever green!