If I were to ask you, what is the most fundamental discovery or invention that man has brought forth, what would your answer be?
Computer? Railways? Processors? Bulbs?
While all these are incredible inventions in their own right, none of them is actually fundamental in any way. They are extremely complex and took years and years of work to bring about. If we were to talk about the most fundamental discovery, that would definitely be fire. If we were to talk about one of the most fundamental inventions in the world, that would be the wheel.
Working Towards A Logo
From these two stemmed forth several other discoveries and inventions that paved the way to the modern society of today. Given that our roots are still in the invention of the wheel, don’t you think using the wheel as a sign for your company could be a brilliant idea? Of course, it would, so why not create this logo for your business?
You don’t know how to create a logo? That’s easy, we do. Here is how we go about it:
- The first thing is to always reflect on your own corporate identity. Apple’s logo design is all about minimalism, which is what Apple’s products are about too. This is the kind of synchronization that you want in your business identity and your logo design.
So, before you can do anything about your logo, make sure you know completely well what your business is about. Its USP, its offerings, its values and so on.
- The next thing that your logo design centres around are your customers. Often, there are no customers that already exist, do you think about your potential customers and think about what they would like. A particularly helpful task is to create buyer personas to see what fits well and then alter an existing logo design to fit in with that persona.
- Another very important component is the market itself, particularly the competitors in the market that already have a number of customers to their names. Use their logos to guide you to a new design and use this exposure to help understand the market dynamics.
- Another very important component is to look at the trends in logo design. At present, the trend is to create logos that are flat and minimal – no flashy designs and no 3D. While it sounds easy, minimalism really is not easy. It takes plenty of effort to create a minimal design.
The Design Itself
The best part about designing a custom logo is that you can find all the help for the logo online. You can buy logo from experienced teams of designers that have been in the industry for years and understand design like the back of their hands.
The usual process to use their services is that you sit down with these designers and communicate what you really want. These designers will then suggest a design based on industry standards and trends. They can also guide you with their years of expertise. Once you give them a rough idea of what you want, these designers will come up with some designs that they will pitch to you and you can choose from these designs. After making appropriate changes, you will have a final wheel logo.