There is an increased demand of professional logo designers due to the increase of companies and brands and ultimately, the competition among them. This caused a lot of jobs in the market for professional designers and their logo designing services. But not everyone is an experienced logo designer and thus, you need to be careful of who you hire to design for your brand. Here are some tips as to how you can choose a reliable, experiences and professional designer:
When hiring a designer, you first need to check their portfolio and their previous work. There are some designers that have their own styles and like to incorporate it to every design. Even if that certain design is something you like and find attractive, you should go for a designer that has variety in his previous work and doesn't stick to one design but can adapt and changes up his designs every time in order to suit the company. That designer is more likely to capture and paint a better picture of your logo than you think. It is because he will not think of incorporating his style into the design rather, he will research and make something that his client is happy with, better suits the company image and targets the right audience.
Amateur designers create logos in a raster bitmap that is not re-sizeable at all. It is an understood fact that a logo will be used anywhere ranging from billboards to business cards and it should not lose its quality no matter how its re-sized. A vector logo will not lose its quality no matter what size it is expanded or minimized. Whereas a raster bitmap format loses quality if it is expanded too much. This makes your logo design unprofessional and that's why you should know if your designer designs in raster bitmap format or vector format.
Just like your logo should work in black and white, it is necessary for your logo to also be able to work in one color only whenever the situation requires it so. Your logo design should not depend on colors and should be able to work fine in black and white or just one color. This will give you a chance to be able to customize your logo by sometimes choosing black and white and sometimes only going with one color. A good designer always works with one color or black and white in the beginning so that they know that the logo works fine without color just as it does with color. An amateur designers logo design will depend on color and fail without it.
Just as there are a lot of software that require licenses to be purchased before you can run them, there are a lot of fonts that require the same. So, if the designer wants to use a certain font that requires a license, he must first discuss with the client as he will have to pay for it. If the client agrees, he may proceed but otherwise he must use some other font that does not require a license. An inexperienced designer will not tell the client and possibly, not even know himself, that a license is required for the usage of that font. This can turn into a big problem if the font designer or owner decides to sue you for using it without a license. So, you should always be sure that the designer you hire has knowledge about various fonts and will only use them if you allow it.
An experienced designer will never leave you hanging high and dry after finishing your logo design. He will always provide you with a set of guidelines as to how the logo should be used and some do's and don'ts of the logo. There will also be details about the typography, color, resizing and editing of the logo, if ever the client wants to add some changes and alterations into the logo. An inexperienced logo designer will not prepare these documents and leave you feeling confused as to how the logo should be used and edited, if needed in the future.
Considering that your logo will be used in a number of places, it should be able to work in any layout whether portrait or horizontal, etc. If the designer does not design the logo in a few different layouts for the client's usage ease, then he is an amateur designer. He should know, better than anyone, that the logo needs to be designed in a few different layouts before handed over to the client. It should be designed to be flexible so that it can be used anywhere. It is not just being used on billboards and company posters, but it is also being used in social media profile pictures and more. You should already discuss this with your designer in the beginning so that you will know if he is a good designer or not.
Overall, the design process for logo design is the same for every designer with a few minor differences here and there. So, if you want to know whether a designer is experienced or not, you can usually tell from their design process. Experienced designers usually deem research as one of the most important steps in the logo design process and an amateur designer will not give much importance to the research step. This is how you can tell whether the designer genuinely wants to design a good logo or just wants to get it over with.