Financial services companies are the businesses that serve the purpose of managing and investing your financial resources. These are also the companies that lend you the loan you need for starting that new business that you are looking to start for a long time. These companies offer different services such as tax preparation, investment consultation, insurance services, fund provision as well as a bunch of other financial services.
Considering the type of financial service companies out there and the number of companies that exist in each of these categories, you can estimate the competition that exists in the financial services sector. To stand out from this competition and create a unique identity for their business these financial services companies need a logo that will help them with this. This article would be helping these financial services companies achieve this purpose.
One of the most used symbol when designing a logo for financial services is the family symbol. The family symbol is able to give financial services firm logo a meaning that is more than just physical monetary resources as this symbol communicates a happy family which is achieved through better management of financial resources this family possesses. This family symbol is used mostly in insurance company logos.
Alternatively, the symbols such as umbrella and shield could be used in financial services company logo design to communicate the meaning of safety, security and guardianship which these financial services firms are able to offer through better management of financial resources for their clients.
You can use a currency symbol such as dollar or euro sign to communicate the purpose you are serving as a financial services company. Although, using such a symbol in your financial services company logo design could become a problem for you if you decide to expand your services to other countries.
Finally, you have the option of using a globe symbol in your financial services firm logo if your financial services company caters to the global audience as the globe symbol represent the whole world. This is the best option for your financial firm if it hasan international presence.
The colours most popular in financial service logo are red and blue out of which the red colour represents focus whereas the blue colour represents progress. Our logo designers recommend using the blue colour in your financial service logo design.
The fonts most used in designing a financial services company logo are serif and sans serif, as these fonts have the ability to communicate strength, maturity and safety. This is the type of font recommended by our designers to be used in your financial services company logo.
Conclusion: This article discussed the practices involved when designing a custom logo for a financial services company which will help you create one for your own financial services company. Drop us a message in the chatbox below if you need a custom-designed logo for your financial services company.